What is a Blog?
What are the benefits of starting a Blog website?
There are many positive effects of starting your own blog website, too many to cover in this one article but we will state the most obvious and beneficial factors that come into play. In our opinion there are really 3 major reasons why everyone should have their own blog. But before we get into that, we first want to explain what exactly a blog is and then go into the benefits of having one.
What is a Blog?
A blog is a website! There are two types of websites on the internet. One is a “static” website meaning the information doesn’t change. This is the typical website you will see for small businesses, e-commerce sites and individuals. They write all their content once and leave it as-is. The other type of website is called a “blog” which is much more dynamic and better than a static website. This is a new platform on the internet for which any successful person or business will have as a staple item for building their brand image. Think of a blog as being a magazine but instead of having a physical copy everything is digitally posted on the website. It is constantly being updated all the time with new information about a certain topic. Some of the top brand name magazines are already using the powers of a blog as their website platform. Take a quick look at Men’s Health, People Magazine, Sports Illustrated, Wired Magazine and TIME just to name a few. Look at how these major magazines have created an online presence and another portal for their audience to enjoy the information they provide. The Good News is you can create a website just like them and build your own audience by providing good high quality information that helps your readers. Like I said before this beats any static website and we will explain why you should start using this method immediately.
Top 3 Reasons to have a Blog
1) Stand out from the crowd
2) Build and Engage an audience
3) Increased Sales
Let’s face it, there are millions of websites out there and everyone who needs a website already has one. It shows the company cares about it’s brand and is up to date with technology. People come to the website, get some information and leave never to return again. Why? It’s human nature, there’s no reason FOR them to come back. Over 95% of websites are like this and we cringe every time we see it. Do you want to be part of the 95% majority or do you want to stand out and be part of the top 5%? Most major corporations have caught on to this and are now using these techniques in their own business as a way to stand out from everyone else and create customer loyalty.
Most people want to be known as the go to person in their industry to get the most business. How do you do that? It’s not easy, but you need to Build and Engage an audience who are interested in what you have to offer. The only way to go about doing this on the internet is through a system that gives people a reason to come back to your website over and over again such as Blog. The more time someone spends on your site whether it is reading your articles, commenting, navigating or just seeing what you’re all about – the more likely they are to see you as the expert and to come back again. Picture yourself running a grocery store and everyone who comes in likes what you’re selling, you offer a wide variety, everything is fresh and organized, your lines run efficiently and everyone has a great experience. The next time they think about going grocery shopping they will think of your name, your store and how great it was! The same concept applies to running a Blog with your product being information.
The interesting part about having a high quality brand image is that people listen to what you have to say and trust what you promote. They know you always give them high quality information and that you would promote and support only the best products on the market. This makes selling or promoting products a 1000% easier because of the reputation that was built beforehand. This translates into much higher sales conversion rates and increased customer loyalty. Sales and Customer loyalty are the back bone to any successful business. As of right now we have stood out from the crowd, built and engaged an audience and provided a tremendous amount of value to people so they keep coming back for more. Now that’s a lot of power!
As you can see the power of blogging is great, now the question is: How do I go about implementing this? For the answer to that question you will have to stay tuned to our website as we will be going into much more detail on how to create and effectively use your blog to its full potential.
Take it to the next level.
- Jon Brodzik