Consistent Color Schemes and Professional Logo’s
Using an appropriate color scheme is crucial when it comes to branding. It is the first impression people get when they see you or your company on the web. Choosing a proper color scheme is not very difficult because we all know what looks good and what doesn’t. Let us put it this way – you don’t want to have blue, purple, orange, green and red all in the same color scheme because that would look ridiculous. Keep the colors to a maximum of 3 and make sure they compliment each other. Imagine if McDonald’s had a bright pink background with their golden arches –...
read moreSearch Engine Optimization (SEO) Part 2 of 2
Make sure you read Search Engine Optimization (SEO) Part 1 of 2 before continuing. Let’s get right into it! Traffic When determining your search engine (SE) rank – Google looks at how much traffic do you already have coming to your website without using their search engine. They want to see that you are getting traffic from other sources because that shows them your website is quality and can attract other people. The more traffic you get on your own – the more Google will respect your website and pin it as an authority for that topic. You can get traffic from many...
read moreSearch Engine Optimization (SEO) Part 1 of 2
What is Search Engine Optimization? SEO is a strategy used when dealing with search engines such as Google, Yahoo and Bing. When people are looking for answers or trying to find something on the internet they usually resort to typing it into a search engine. When someone does a search millions of websites come up relating to the topic. Usually people will stay on the first page and find the information they need which has about 10 websites on it. If there are 1 million people searching for a topic per month that means each website on the first page gets the majority of that traffic. This...
read moreCreate Your First Blog Right Now
There are a couple websites out there right now which allow you to create a blog for free. We don’t know anyone who has made a fortune from using a free blogging platform, but we do know it’s a good place to start if you are a beginner to the blogging and internet marketing world. It is a good way to test your skills and train yourself for the real deal when you come out with your own blog website. Very few people want to invest time and money into something they know very little about and using a free blogging platform gives you the opportunity to test the waters and see if...
read moreBuilding your Brand Equity
There is a big difference between building brand equity and just getting branded. Many people have spent thousands of dollars on branding yet their business still doesn’t take off. That is because there is a component missing! What’s the missing component? There are several factors that contribute to this missing component. First let’s take a look at what actually makes a brand. There are two parts to create any successful brand: Brand image and Brand experience. Brand image is the way your brand is perceived by the public. This could be the logo or slogan, word of mouth...
read moreWhat is Internet Marketing?
Internet Marketing is widely thrown around without anybody really knowing what it actually entails. Yes internet marketing is marketing on the internet but there is a lot more to it than just that. Internet Marketing has its own language and even its own community of people. To be a successful IMer you need to know all the tools to use, all the websites to go to and yes even learn from the professionals. The goal of any marketing campaign is to bring in new clients or customers. In this case think of your website as a business and your visitors as potential customers or clients. Because...
read moreSubscription Options:
Twitter
LinkedIn
RSS
Facebook
